AI Insights · Timothy · January 2023
Top 5 Social Apps Performance in New Zealand Q4 2022
In Q4 2022, the top social apps in New Zealand showed varied trends in downloads, revenue, and active users. Detailed insights reveal their performance metrics.
In the fourth quarter of 2022, the leading social apps in New Zealand exhibited diverse trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app performed, based on data from Sensor Tower.
Facebook from Meta Platforms, Inc. saw consistent weekly revenue, fluctuating around $5K to $6K, peaking at approximately $5.9K in the week of November 21. Weekly downloads remained stable, hovering around 10K to 12K, with a notable increase to nearly 12.4K in the final week of December. Active users also showed stability, with a slight increase towards the end of the quarter, reaching about 3.36M in the last week.
TikTok by TikTok Pte. Ltd. experienced significant weekly revenue, ranging from $54K to $69K, with the highest revenue of approximately $69K in the week of December 19. Downloads followed an upward trend, especially in December, peaking at around 14.5K in the last week. Active users saw some fluctuations but generally remained around 1.2M to 1.3M throughout the quarter.
Instagram maintained a steady revenue flow, with weekly earnings ranging from $344 to $1K, peaking at $1K in the week of December 19. Downloads were consistent, with a notable peak of approximately 11.7K in the final week of December. Active users hovered around 1.6M, remaining relatively stable throughout the quarter.
TikTok Now showed a declining trend in downloads, starting from a high of around 24.6K in late September and dropping to approximately 657 in the last week of December. Active users also followed a downward trend, decreasing from about 40.5K in early October to 21.5K by the end of December.
X by X Corp. had a varied revenue pattern, with significant spikes such as $3.2K in the week of November 7 and $1.8K in the week of December 5. Weekly downloads were relatively stable, generally ranging between 3.5K and 5.8K. Active users remained consistent, averaging around 450K to 470K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
